SPIN

Florence Welch has always kept things classy, and Florence + the Machine's new video for "Lover to Lover," off last year's Ceremonials doesn't pull any fancy-schmancy punches, either: It features nothing but Florence, that jaw-dropping voice, a harp, a guitar, a piano, and some epic Broadway stage lighting. The minimalism is impressive considering it was directed by Arni and Kinski, the duo responsible for that crazy, naked Sigur Rós video, but really impressive considering how far they've come since that crazy, depressing Snow Patrol video.