Watch the Big Pink's Kaleidoscopic 'Give It Up' Video

The Big Pink
Marc Hogan WRITTEN BY
Marc Hogan

"It's a song about being in a relationship where one of the people is holding something back." That's the Big Pink's Milo Cordell, talking to SPIN about "Give It Up" in our track-by-track guide to the London pop duo's Future This, the recently released follow-up to 2009's massive-sounding A Brief History of Love. The buoyant midtempo electro-rocker now has trippy, kaleidoscopic visuals to go with its chopped-up strings, thunderous bass groove, and blunted horns. "Give it up for me," a female vocalist repeats toward the end of the song, as Robbie Furze pleads, "It doesn't have to be so hard." No harder than a click, anyway: Watch the video from VEVO via Stereogum.

Play

00:00 00:00 No Song Selected More info
00:00 00:00
placeholder
Now Playing
  • 1 KLOË — Grip " 03:24
  • 2 Dead Right! — Rising Tide (Saint Motel Remix) " 03:17
  • 3 The-Dream — Fruition " 04:33
  • 4 A. G. Cook — What I Mean " 04:06
  • 5 Howardian — Be Fruitful " 02:03
  • 6 The Suffers — Make Some Room " 04:34
  • 7 Adventures — Your Sweetness " 04:10

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA