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Watch the Big Pink’s Kaleidoscopic ‘Give It Up’ Video

U.K. duo's 'Future This' anthem gets trippy visuals

picture-18576-1373300776By: Marc Hogan // March 5, 2012

“It’s a song about being in a relationship where one of the people is holding something back.” That’s the Big Pink’s Milo Cordell, talking to SPIN about “Give It Up” in our track-by-track guide to the London pop duo’s Future This, the recently released follow-up to 2009’s massive-sounding A Brief History of Love. The buoyant midtempo electro-rocker now has trippy, kaleidoscopic visuals to go with its chopped-up strings, thunderous bass groove, and blunted horns. “Give it up for me,” a female vocalist repeats toward the end of the song, as Robbie Furze pleads, “It doesn’t have to be so hard.” No harder than a click, anyway: Watch the video from VEVO via Stereogum.