Universal Nabs 'Bruno'

SPIN Staff

After a bidding war between Universal Pictures, Fox, and other film companies, Universal has won the rights to Sacha Baron Cohen's Borat follow-up, Bruno. Universal is paying $42.5 million for the worldwide rights to the film, a price that includes the production budget of the film, according to Hollywood Reporter. Hollywood is reportedly buzzing about the price, since Borat won't even be in wide release until Nov. 3 and because Fox scaled back its Friday (Oct. 27) opening to about 800 theaters. Bruno is set to center on Cohen's Austrian gay fashionista character.

Talk: Will Bruno do as well as Borat? COMMENT

On SPIN.com:
Cohen Plotting Borat Follow-Up

On the Web:

00:00 00:00 No Song Selected More info
00:00 00:00
Now Playing
  • 1 DJ Center — 2AM inna London Dub " 05:10
  • 2 The Pains of Being Pure at Heart — Eurydice " 04:19
  • 3 Twin Shadow — To The Top " 03:20
  • 4 Fantasmes — Bare Bones " 04:58
  • 5 The Black Angels — An Occurrence at 4507 South Third Street " 03:20
  • 6 Soundgarden — Black Hole Sun (Demo) " 05:54
  • 7 J Dilla — Give Em What They Want " 02:45

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA