Universal Nabs 'Bruno'

SPIN Staff

After a bidding war between Universal Pictures, Fox, and other film companies, Universal has won the rights to Sacha Baron Cohen's Borat follow-up, Bruno. Universal is paying $42.5 million for the worldwide rights to the film, a price that includes the production budget of the film, according to Hollywood Reporter. Hollywood is reportedly buzzing about the price, since Borat won't even be in wide release until Nov. 3 and because Fox scaled back its Friday (Oct. 27) opening to about 800 theaters. Bruno is set to center on Cohen's Austrian gay fashionista character.

Talk: Will Bruno do as well as Borat? COMMENT

On SPIN.com:
Cohen Plotting Borat Follow-Up

On the Web:

00:00 00:00 No Song Selected More info
00:00 00:00
Now Playing
  • 1 Roger Sellers — Waves " 06:30
  • 2 Dorian Concept — Ann River, Mn " 04:08
  • 3 Run the Jewels — Blockbuster Night Part 1 " 02:32
  • 4 T.I. — New National Anthem Feat Skylar Grey " 04:17
  • 5 Anna Lunoe — All Out (Kastle Remix) " 04:37
  • 6 Katy Perry — Katy Perry - This Is How We Do (feat. RiFF RAFF) " 03:24

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA