Watch Ty Dolla $ign's Beautifully Bombed-Out 'Never Be the Same' Video

Black Hippy's Jay Rock makes guest appearance in new Jerome D.-directed clip

Play
Kyle McGovern WRITTEN BY
Kyle McGovern

Ty Dolla $ign's Beach House EP washed up on iTunes this week, and the Los Angeles rapper-singer is promoting his debut short-player with an apocalyptic video for the Jay Rock-assisted, sorta-Drake-shaded (in name, at least) "Never Be the Same." Ignore the sea salt air-vibes conjured by the EP's title, and forget about the pool party Dolla threw with Bone Thugs-N-Harmony for the "100 Everything" clip a few months back — this just-dropped visual takes place in a bombed-out wasteland brought to life by director Jerome D.

As Dolla reflects, via syrupy vocals, on how success has altered his life, the camera surveys the devastation surrounding him: crumbling buildings, abandoned school buses, orphaned children left to their own devices. Okay, so maybe it's a dramatic interpretation of the song's "shit done changed" thesis, but the track comes with its own melodramatic tendencies. Watch through the end and to hear electro-violin sweep over Rock's guest verse. Some things will just never be the same.

00:00 00:00 No Song Selected More info
00:00 00:00
placeholder
Now Playing
  • 1 Great Pagans — So Pure " 03:34
  • 2 Future & Kanye West — I Won (Deebs Remix) " 04:32
  • 3 Stardeath and White Dwarfs — Luminous Veil " 04:40
  • 4 Tuatara — Snakecharmer " 02:56
  • 5 Sleep — The Clarity " 09:51
  • 6 The Weeknd — King Of The Fall " 05:02
  • 7 Unicorns — Rocketship " 02:50

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA