When: 2003, Super Bowl XXXVII, Tampa Bay Buccaneers (W) vs. Oakland Raiders (L)
Who: Shania Twain, No Doubt, Sting
Boom: Well, Shania felt it, at least, in terms of album sales. Within a year and a little change, her fourth long-player, Up!, was certified diamond — actually, 11 times platinum to be exact.
Bust: No Doubt, the freshest, poppiest act there, were relegated to legacy status, forced to play 1995's "Just a Girl" before backing Sting on "Message in a Bottle." Rock Steady, anyone?