Spotify Goes After Coveted Metal Demo With New Curated Playlist App
Deal with indie label Century Media builds on last year's Metallica songbook acquisition
Spotify landed a major exclusive last December when they announced that Metallica’s entire catalog was coming to the Swedish streaming service. Now, in another effort to court metal fans around the globe, Spotify has unveiled two new apps, courtesy Metal Hammer magazine and indie label Century Media.
Metal Hammer, the self-described “Heavy Metal Bible,” brings Spotify users “the best in the past, present, and future of metal music,” according to an official announcement. Fans can now stream several specially curated playlists from the publications, including a mix devoted entirely to heavy metal released in 1980 (“1980: The Best Year for Metal?”); another featuring “the tastiest Ozzy and Dio-era” Black Sabbath tracks (“Black Sabbath Ultimate Playlist”); and a collection of headbanger-friendly cover songs (“Killer Covers”).
“The way that metal fans connect with music may be changing, but their passion for it never has,” Alexander Milas, editor of Metal Hammer, said in a statement. “Metal Hammer‘s been helping fans connect since 1986, and with Spotify we’re bringing it into the 21st century. Turn it up.”
Meanwhile, international record label Century Media has debuted its official “Metal of the Century” app. Fans can now listen to personal all-time favorite songs from members of Lacuna Coil, In Flames, Paradise Lost, Bleed From Within, and more. Additionally, other labels under the Century Media banner — including the prog-inclined Inside Out Music and Superball Music, as well as the punk-favoring People Like You Records — can now use Spotify to highlight new releases, tour dates, and news updates from artists on their rosters.
Metalheads can sign up for Spotify here.