Smashing Pumpkins might still have an uneasy relationship with technology, but for their latest album Oceania (due June 19 via EMI Label Services/Caroline Distribution), they're going whole-hog on a social media campaign that'll take place over the three weeks leading up to the LP's release. Fans are being asked to create and share artwork for each of the album's 13 songs. The photographs submitted as art will not only be up for a chance to appear on a limited-edition, band-signed "print-on-demand canvas poster" (via photography blog JPGMAG), the quartet might even retweet their favorites. The things frontman Billy Corgan does for you!
Anyone can submit an image to the "Imagine Oceania" campaign by including the hashtag #SPOceania in their posts on Twitter, Facebook, Instagram, Pinterest, and Deviantart (but whatever you do, not on MySpace, okay?). And while Corgan has bemoaned that the only way artists in the digital age can attract attention is by "setting themselves on fire on YouTube," the band has used the web for good rather than evil in the past. In 2009, they started dropping the 44-track Teargarden by Kaleidyscope for free on the Internet (in addition to several limited edition options). According to the band's reps, Oceania is "an album within an album," part of the Teargarden series, and some of the track names should provide plenty of artistic inspiration: "Glissandra," "Quasar," and "Panopticon," to name a few. Details on Imagine Oceania can be found here.