See a Contender for Best Retro-Chic Video of 2011: Friends' 'I'm His Girl'

111019-friends.png
Marc Hogan WRITTEN BY
Marc Hogan

Brooklyn band Friends are in the midst of a several-night stand during New York's CMJ Music Marathon, and the group's new video offers a pretty compelling reason for checking them out.

"I'm His Girl," the A-side from Friends' upcoming second single on British label Lucky Numbers, is as catchy as the most radio-friendly bubblegum, with the vintage downtown cool of early hip-hop: sing-song lyrics, dirty-funk groove, post-disco percussion. The video, co-directed by lead singer Samantha Urbani and Aurora Halal (whose credits include a tribute to disco savant Arthur Russell), neatly transfers that retro-chic aesthetic into VHS-ready visuals, as a walk with a cassette player through urban streets where you might expect to see Blondie leads to a shadowy, clap-along performance.

The B-side, a cover of Ghost Town DJ's stripped-down 1996 R&B hit "My Boo," provides further evidence that Friends are worth getting to know. The "I'm His Girl" single is due out November 1. No word yet on a full-length, but first single "Friend Crush" arrived earlier this year.

00:00 00:00 No Song Selected More info
00:00 00:00
placeholder
Now Playing
  • 1 Tuatara — Snakecharmer " 02:56
  • 2 Sleep — The Clarity " 09:51
  • 3 The Weeknd — King Of The Fall " 05:02
  • 4 Unicorns — Rocketship " 02:50
  • 5 Valentino Khan — Make Some Noise " 03:43
  • 6 Christopher Denny — Watch Me Shine " 04:28
  • 7 The Range — Rayman " 03:34

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA