News \

Pussy Riot Protests Inevitably Inspire Cheesy Lingerie Commercial

Has the gun lobby tried selling a Che Guevara T-shirt yet?

picture-18576-1373300776Marc Hogan // March 25, 2013

When a protest movement becomes a fashion statement, it can help the movement become more popular, but it can also have the unintended consequence of spreading the fashion without the statement. That was part of South Park’s point when it showed Jesus sporting a “Free Pussy Riot” T-shirt in an episode last year about LIVESTRONG-style causes-as-bracelets.

Now, the unavoidable has come to pass in just about the most reactionary way possible: A German lingerie brand has launched a Pussy Riot-themed commercial on the first anniversary of the Russian band’s fateful “punk prayer” protest (via Ads of the World). As Peaches and Simonne Jones’ electro-punk rager “Free Pussy Riot” rails against “patriarchal bullshit,” a model in sheer underwear — and the group’s signature headwear — strides through Moscow, outside, in temperatures the skivvies-makers proudly advertise as 5 degrees Fahrenheit.

Between 60 Minutes last night and the balaclavas in Fall Out Boy’s new video, a Pussy Riot porno is surely next (if one doesn’t already exist). Art, activism, and commerce work together in confusing ways sometimes.