Pains of Being Pure at Heart Make GIF Video for 'Simple and Sure'

Except live actors play out the repetitive acts for this 'Days of Abandon' song

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Kyle McGovern WRITTEN BY
Kyle McGovern

The Pains of Being Pure at Heart's Days of Abandon will arrive later than expected. The Brooklyn-based foursome's third album was originally scheduled to drop on April 22, but now the follow-up to 2011's Belong has an ETA of May 13. To help ease the prolonged wait, Pains have shared a music video for the LP's lead single, the glistening "Simple and Sure." Directed by BANGS and premiered on Nylon, the black-and-white clip depicts a bizarre dinner party, one that unfolds through a series of live-action GIFs. And if that wasn't already surreal and stylized enough, the evening quickly devolves from a night of dancing and flirty glances, becoming a waking, violent nightmare that the guests can't escape.

Explaining the video's inspiration, frontman Kip Berman says, "I'm taken aback at how many online outlets now reduce their content to a series of GIFs, assuming a minute long video or a single paragraph of text to be too burdensome... We're as much prisoners of our need for constant distraction and instant sensation as the trapped guests at the dinner party."

Watch the video above, and find tour dates below.

The Pains of Being Pure at Heart tour dates:

March 28 - Brooklyn, NY @ Rough Trade
April 24 - Boston, MA @ Brighton Music Hall #
April 25 - Montreal, Quebec @ Le Belmont #
April 26 - Toronto, Ontario @ Horseshoe Tavern #
April 28 - Chicago, IL @ Empty Bottle #
April 29 - Minneapolis, MN @ Triple Rock #
May 2 - Vancouver, British Columbia @ Fortune Sound Club #
May 3 - Seattle, WA @ The Vera Project #
May 4 - Portland, OR @ Holocene #
May 6 - San Francisco, CA @ The Independent #
May 7 - Los Angeles, CA @ Troubadour #
May 9 - San Diego, CA @ The Casbah #
May 10 - Phoenix, AZ @ The Crescent Ballroom #
May 11 - Albuquerque, NM @ Sister #
May 13 - Denver, CO @ Larimer Lounge #
May 15 - Kansas CIty, MO @ The Record Bar #
May 16 - Louisville, KY @ Zanzabar #
May 17 - Columbus, OH @ Rumba Cafe #
May 18 - Pittsburgh, PA @ Club Cafe #
May 19 - Philadelphia, PA @ Johnny Brenda's #
May 21 - Washington, D.C. @ Rock 'n' Roll Hotel #
May 22 - New York, NY @ Bowery Ballroom #

* with Eternal Summers
# with Fear of Men

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