OK Go's Latest Video Is a Dizzying Blitz of Optical Illusion

The maestros of clever spectacle return with 'The Writing's on the Wall'

Play
WRITTEN BY
Olivia Forman

Started from a line of treadmills, now we're here: OK Go has added to their anthology of over-the-top music videos with "The Writing's on the Wall," premiered at Rolling Stone. Aptly named, the song laments a relationship's clearly impending doom, yet the video does everything but the obvious, perpetually tricking our eyes through a guided tour of a labyrinth of illusion. Playing with dimension and perception, the Los Angeles band takes full advantage of their chosen medium, enriching the art of point-of-view with the illustrative motion of the camera. Naturally, OK Go infuse this high-art aesthetic with their casual cheekiness, endearingly lip-syncing while lending their bodies to the installations. At the end, the large crew emerges to celebrate the successful take — the set took nearly three weeks to construct in a Brooklyn lot and the single long shot over 50 run-throughs to perfect.

00:00 00:00 No Song Selected More info
00:00 00:00
placeholder
Now Playing
  • 1 KLOË — Grip " 03:24
  • 2 Dead Right! — Rising Tide (Saint Motel Remix) " 03:17
  • 3 The-Dream — Fruition " 04:33
  • 4 A. G. Cook — What I Mean " 04:06
  • 5 Howardian — Be Fruitful " 02:03
  • 6 The Suffers — Make Some Room " 04:34
  • 7 Adventures — Your Sweetness " 04:10

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA