Gerard Way, frontman for goth heavyweights My Chemical Romance, has a new, blonde 'do, and a new name for his band: The Black Parade. At their Hammersmith Palais gig in London yesterday (Aug. 23), it was announced the band would not be taking the stage and that a band named the Black Parade would be headlining instead, according to NME. When the chorus of boos over the news subsided, it became apparent the Black Parade was in fact My Chemical Romance. Despite the identity crisis, the band still played hits like "I'm Not OK" and "Helena," as well as new ones from their unsurprisingly titled third album, The Black Parade (out Oct. 24).

Their legions of fans ain't mad at them. Here's what they're saying on MySpace:

"O my gosh! You guys were GLORIOUS at Hammersmith last night! Love the new stuff, the new look too Gee! You were DIVINE! Hope you had as much of a grand time as I did! Love Love Love!" -- Amy

"The show last night fuckin' rocked! We even joined in the the Black Parade procession! I luv the new look!" -- Poison_Rebel

"MCR ROCK FOR ETERNITY! and The Black Parade ;)" -- give me all your poison

"That gig last night AWESOME! You guys rocked, and I loved every second of it! Now it all makes sense, those freaky people all in black with no face that walked past the queue, they were the Black Parade! All of you that went will know what I'm on about! And The Black Parade, for those of you who don't know, is the name of their new album! It's about a man (a patient in hospital) that dies and the only memory he has left is of his father when they were at a Parade (Black=death at a Parade). You see it all makes sense now! -- *Uber rad, and Awesome and now even ACER!!*

"Thanks for the LEGENDARY gig last night. Loved the new music, it sounds sooo different from all your other material, much more groundbreaking and heavier. It was really great to meet you all too -- BEST NIGHT OF MY LIFE EVER!" -- Fat Boy

Talk: Are you more excited for the Black Parade, the band, or The Black Parade, the album? COMMENT

On the Web:
mychemicalromance.com
theblackparade.com