The third iteration of MTV's stunt-focused O Music Awards in under two years went down yesterday. Over the whopping (totally live-streamed, with three cameras) 24 hours it took to get through the ceremony, which celebrated "the best of the Web" and took place on the tour bus that toted the Flaming Lips around the country on their Jay-Z-beating, Guinness record-breaking mini-tour, 23 main awards were doled out, including one which will probably be the only thing Frances Bean Cobain and her "biological mother" Courtney Love will ever share again, for Most Intense Social Spat, and one for Best Artist/Digital Entrepreneur, La Sera/Vivian Girls' "Kickball" Katy Goodman. Other awards hilariously went to "recipients" like "Animated GIFs" (Best Vintage Revival) and Big Freedia's "Big Booty Battle" video game (Too Much Ass for TV), not to mention SPIN's favorite for Most Adorable Viral Star, "Bone Pugz."
According to Viacom (via Billboard), over 43 million votes were cast this time around, doubling last year's digital turnout.
In case you wondered how Gaga or Bieber didn't get nominated for Must-Follow Artist on Twitter, the nominating committe included SPIN's own Christopher R. Weingarten, Cheezburger's Ben Huh, Turntable.fm's Seth Goldstein, Billboard's Katie Morse (who took Tatiana Simonian's award last year, for Hottest Music NILF, a.k.a. Networker I'd Like to Friend), LiveNation's Kyle Bylin, Echo Nest's Jim Lucchese, Hypebot's Clyde Smith, and Devo member-cum-video director Gerard Casale as "Music Awards Influencers."
Check the full list of awards below, and watch a video of the Flaming Lips performing "Do You Realize??" at their stop in Memphis yesterday:
O Music Awards 2012 Winners
Best Artist With a Camera Phone: Selena Gomez
Best Artist/Digital Entrepreneur: Katy Goodman
Best Music App: Artist Growth
Best Music Hack: Bohemian Rhapsichord
Best Music Teacher Replacement: Bandhappy
Best Online Concert Experience: 30 Seconds to Mars
Best Protest Song: "Bohemian Rhapsody," Queen Cover by Robert Wilkinson
Best Vintage Revival: Animated GIFs
Best Web-Born Artist: Karmin
Beyond the Blog Award: Metal Injection
Beyond the DJ: Most Innovative Solo Performer: MNDR
Digital Genius Award: iamamiwhoami
Fan Army FTW: Tokio Hotel, Aliens
Hottest Music NILF (Networker I'd Like to Friend): Tatiana Simonian (Head of Music at Twitter)
Most Addictive Social Music Service: Myxer Social Radio
Most Adorable Viral Star: Abby Koocher's "Bone Pugz"
Most Extreme Fan Outreach: Riot in Paris
Most Fucked-Up Live Performance Gone Viral: Kelvin Cheung's "Epic Drum Solo Fail"
Most Innovative Music Video: We the Kings' "Say You Like Me"
Most Intense Social Spat: Frances Bean Cobain vs. Courtney Love
Must-Follow Artist on Twitter: Adam Lambert (@adamlambert)
Too Much Ass for TV: Big Freedia's "Booty Battle" Video Game
WTF I Love This Award: Drinkify