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Watch Matthew E. White’s Gorgeous Baroque-Soul ‘Will You Love Me’ Video

Debut LP 'Big Inner' is out now

picture-18576-1373300776By: Marc Hogan // November 30, 2012

“It’s a mix of the personal and the polished,” Matthew E. White told SPIN’s David Marchese recently, describing his lavishly arranged yet intimately sung solo debut, Big Inner (originally out on Hometapes/Spacebomb and now getting an international release via Domino).

The video for the patiently soaring, orchestra-bedecked come-on “Will You Love Me,” posted yesterday by Pitchfork, embodies this Richmond, Virginia-based singer, songwriter, and arranger’s fundamental paradox to an almost absurd degree. The stately strings and horns suggest a lost ’70s soul jam that ought to be sampled by a brilliant rapper and played at weddings, but White’s whispery croon bares its soul in his own quiet way, its gentle understatement matching his powerfully plainspoken lyrics: “I’ll be there till the morning light / And longer if you need,” White sighs.

The video, too, is immaculately constructed and yet modest enough to deflect attention from its constructedness, focusing on White — bearded and bespectacled, wearing his signature white suit — as he sings the song in various homey settings. Sometimes what’s most personal is also the most potentially universal. The only answer Matthew should get to this song’s central question is “yes.”