Majical Cloudz's 'Bugs Don't Buzz' Video Finds Grandeur in Cockroaches

'Impersonator' clip is what it feels like when bugs cry

Marc Hogan WRITTEN BY
Marc Hogan

Arthropods abound in the new video for "Bugs Don't Buzz," a deadly serious standout from Majical Cloudz's new album Impersonator. "For me, anything that I make and am satisfied with, will be based in my words and my voice," the Montreal-based outfit's main man Devon Welsh told SPIN recently, and that's the grounding for this stark, mortality-haunted piano plaint. The visuals, directed by Gordon von Steiner, use miniature furniture and landscaping to put cockroaches and beetles at a human scale in their own world. Welsh told NPR, which premiered the video, "We hope it paints a picture that is abstract but clear in its emotional intentions." The bugs might be oversized. Welsh's quote? An understatement.

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