Shortly after teasing an enigmatic project in a Reddit AMA, Madonna has announced the specifics of a new team-up with VICE and BitTorrent. The name secretprojectrevolution applies to a 17-minute short film that Madge has co-directed with frequent collaborator Steven Klein Confessions on a Dance Floor, Hard Candy). It will arrive on September 24 via free BitTorrent Bundle as the first entry in Art for Freedom, a VICE-curated creative initiative.
Madonna created the new program, which will take the form of "an online public art project encouraging the world to express their personal meaning of freedom and revolution, in the form of video, music, poetry, and photography." The goal is "to further freedom of expression and protest persecution," and the public will be able to submit work for inclusion by uploading their original creations or hashtagging their social media posts with "#artforfreedom."
As for secretprojectrevolution, three brief but revealing trailers can be seen in succession above. Klein spoke on the obvious themes in a statement: "This film operates on many levels. It examines our private prisons. It questions what we do, how we do it, and how we treat others. It questions our governments, and our collective thought patterns. Think about it — the power of art can lead to peace." Meanwhile, the previews show a world of violence and cruelty.
The short film will come packaged with bonus content, including stills, an interview with Madonna conducted by VICE CCO Eddy Moretti, and a letter from the artist herself. It will become available on September 24 at 2 p.m. EST at the following BitTorrent link.