'In Utero' turns 20 this September; here's how to milk it
The 20th anniversary of Nirvana's Nevermind was, undeniably, a huge event for the music industry and music publications alike. In August 2011, SPIN even did a cover story on "What Nevermind Means Now." If only we'd had a crib sheet as helpful and hilariously on point as the satirical "secret memo" posted by Australia's Collapse Board, though, it might've saved everybody a whole lot of effort. With the two-decade mark for follow-up In Utero approaching this September 13, the document — purportedly being sent to "all major music publications and websites" — aims to simplify the job of rehashing familiar tales that reinforce Nirvana's legendary status. For example: "Kurt Cobain: Reluctant star. Pressure. Compromise. Depression. Heroin. Death. It’s that simple." It's worth clicking through to read the whole thing. Especially for those of us in the journalism biz looking for pointers. Not afraid to be servicey!
Nevermind 20th-anniversary coverage:
What Nirvana's Nevermind Means to Me
Kurt Cobain: Anniversary Scrapbook
True or False? 8 Myths About Nirvana's 'Nevermind'
The Rap on Kurt: Hood Pass 4 Life
How the Nevermind Boy Was Almost a Girl