"Dive" is only one letter away from "die." Kendrick Lamar masterfully combines both the thrill of release and the haunted awareness of mortal risk on his murky single "Swimming Pools (Drank)," a different kind of booze-and-ladies rap song. The track from the West Coast MC's upcoming good kid, m.A.A.D. city now has a stylish video that matches the song's uncanny ability to brandish the ravages of alcoholism while also making the whole idea sound strangely appealing. Directed by Jerome D., who previously manned the lens for a Schoolboy Q and A$AP Rocky video, the clip moves between images of a sultry dancer, bottles crashing, and revelers drinking at a red-lit party. The dominant image, though, is a dapper Lamar, free-falling backward into dangerously seductive waters. The vision that earned Lamar's section.80 the No. 6 spot on our Best Rap Albums of 2011 list is coming to an all the more impressive fruition.