At first glance, Kye Kye may seem like an exercise in novelties: they're an Estonian quartet that's settled in Portland; their lineup features three siblings and one in-law; and their second album was funded by a $40,000 Kickstarter campaign. But their music has drawn repeated comparisons to Sigur Rós and M83, demanding a closer look while also proving that Estonians can sing in unaccented English just as well as Scandinavians.
In the new video for "Scared or Selfish," a single from this past January's Fantasize, frontwoman Olga Yagolnikov (whose husband and two brothers round out the roster) takes center stage. A relatively stripped-down piano-and-synth production for the electro-ethereal outfit, the track gets a pensive visual treatment, replete with interspersed bits of home videos, dark tracking shots, and a heavy second-act twist. Watch it all above.