Seven years ago, when Bob Dylan appeared in a TV commercial for Victoria's Secret, the punditocracy was shocked — shocked. One actual real-time reaction: "Am I hallucinating?"
Last night, when Jay-Z and Kanye West performed Watch the Throne's "Niggas in Paris" on an hour-long Victoria's Secret TV commercial, with a typically radiant Beyoncé nodding along, the move looked more like an immaculate example of corporate synergy (music to Victoria's ears: her shares are up!). West also went solo, with his Daft Punk-sampling 2007 hit allegedly inspired by a certain syphilitic German philosopher. And the runway filled with gaudy day-glo colors (the PINK collection — own it today!) appropriate of the booming system that steals Nicki Minaj's heart on her runaway Pink Friday smash "Super Bass." The Madonna-collaborating MC's rendition here benefits from a terrifically fun hip-house section — and a model with a Nicki-worthy mirror-ball derriere (via Mr. World Premiere). As Robert Zimmerman himself might have observed, things have changed, hah?