Jack White Details Sadistic Vinyl Trickery in Awkward VH1 Show Trailer

'For What It's Worth' debuts tonight on VH1 Classic

Marc Hogan WRITTEN BY
Marc Hogan

In 2010, Jack White's Third Man Records introduced the "Triple Decker" record. This trademarked approach, which is typical Third Man mind-fuckery, involves hiding a 7-inch vinyl single within two separate 12-inch vinyl singles. Would you like to see White explain this bizarre form of record-collector torture with Howard Stern sidekick BaBa Booey (Gary Dell’Abate) and the guy who founded JumptheShark.com (Jon Hein)? Wait, you actually would? Well, as Antiquiet points out, VH1 Classic is set to premiere a new show tonight at 10 p.m. EST called For What It's Worth, and you can see the Record Store Day ambassador and soon to be indie-film king himself showing off his trick vinyl in the trailer video above. One revelation, of sorts: White originally wanted to put music underneath a scratch-off label, but "that turned out to be not possible." Anything's possible for Third Man, sir. (That's the label's own Ben Blackwell looking on as these goofballs keep interrupting his boss.)

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