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It’s Still Good to Be Papa Roach, Buckcherry

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It seems like much longer ago than yesterday that Papa Roach didn’t give a fuck if they cut their arms bleeding, or when Josh Todd and Buckcherry were all lit up again, on the couch and in their bed. But the resilient rock acts are absolutely on the radar in a big way this summer, opening for Motley Crue on the massive Crue Fest tour.

As part of the promotion for Crue Fest, one of the festival’s sponsors — JVC — has incorporated the bands into a video spot for their new El Kameleon CD/DVD Receiver.

As Papa Roach’s Jacoby Shaddix and Josh Todd experiment with the stereo’s elaborate multimedia features while inside a vintage Chevelle coupe, a veritable rock’n’roll fantasy springs to life around them, with ladies appearing from seemingly nowhere to lather up the classic ride and give some personal attention to its occupants.

Check out the video below, and scroll down for a behind-the-scenes look at the making of the clip. Visit heavy.com for even more behind the scenes videos of the girls, bands, and more.

“Turn Me On” video spot:

Behind the scenes: