Rising Bronx rapper gets deeply personal on new song
Despite whatever New Wave visions his name might inspire, Euro League is a rising Bronx-based rapper blessed with the sort of sharp incite and confessional nature that's made Kendrick Lamar a star. It should come as no surprise then that Los Angeles' Good Kid has given this newcomer his stamp of approval (check out January's "Social Network") as Euro's profile continues to rise.
His latest entry might be the best demonstration yet of what sets League apart. "Grandma's Plastic Covered Couch" is as jam-packed with personal detail as the title implies, but it's also universal in its themes, which revolve around familial nostalgia and the triumphs and tribulations that come with growing up in a tight-knit community.
The dusty, soulful production comes from Trey Hemingway and MP Williams, and is intended as a tribute to the late, great J Dilla. The video, directed by Matt Schaff, uses home movies presumably shot during Euro's childhood, and often seems to sync up the folks on screen to the relatives he's rapping about. This intimate look into the young MC's private past bodes very well for his public future.