See Dum Dum Girls' Gloom-Chic 'Too True' Album Trailer

Lava-enriched teaser is also a sneak peak at 'Too True to Be Good' video

Kyle McGovern WRITTEN BY
Kyle McGovern

Dum Dum Girls have shared a trailer for their upcoming third album, Too True. Premiered on V Magazine and directed by Nathaniel Brown, the clip contains a 90-second snippet of the LP's sorta-title track, "Too True to Be Good," and also serves as a sneak preview of the song's official music video. The visual trades heavily in Dum Dum Girls' Phil Spector-meets-New Wave aesthetic. Frontwoman Dee Dee Penny playfully vamps for the camera, accenting her natural charisma with sunglasses, lush red lipstick, and a collared dress. Meanwhile, shots of off-color flowers and lava eruptions cut across the screen in flashes.

As SPIN noted when the "Lost Boys and Girls Club" video dropped in October, the successor to 2012's End of Daze EP looks to follow in that collection's mix of "gothy drama, heroin chic, and maybe even a touch of Pat Benetar." The full video for "Too True to Be Good" will be unveiled closer to January 28, which is the day Sub Pop releases Too True. Until then, watch the trailer above.

00:00 00:00 No Song Selected More info
00:00 00:00
Now Playing
  • 1 Tiësto & KSHMR — Secrets " 04:28
  • 2 Mercies — Every Echo " 00:00
  • 3 Jimmy Whispers — Heart Don't Know " 02:32
  • 4 GRiZ — For The Love " 04:41
  • 5 King Gizzard & the Lizard Wizard — God Is in the Rhythm " 03:46
  • 6 FlatbushZOMBiES — Did U Ever Think feat. Joey BadA$$ & Issa Gold " 05:02
  • 7 Zuli — Better All the Time " 03:31

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA