Coolio Is Signed to Pornhub Now

'90s star is free to feature the female "talent" in videos like "Take It to the Hub"

Coolio teams pornhub take it to the hub
Those signature pigtails secure Coolio's niche market in porn Photo by Getty Images
Olivia Forman

If you thought Cooking With Coolio was the last you would hear from the 90s rapper, boy were you wrong. TMZ reports that the MC has teamed with Pornhub for the release of his new music — as in, that's his "label" now" — and the use of the pornography site's "talent." Regarding the latter, he can be seen putting this perk to use in the shoot for "Take It to the Hub," an experience which comes complete with a twerking dino-babe. 

It's been nearly 20 years since the world was gifted "Gangster's Paradise" by the now 50-year-old artist, but he can be seen spryly pouring water on the white shirts of spring chickens in the footage below, because ... desperation loves company? Coolio now joins the ranks of rappers gone actual sex-sellers — making all those '90s hip-hop naysayers now seem less hyperbolic — alongside Tyga and The-Dream, sorta.

But, hey, how many Coolio fans under the age of 18 can there be? Watch the TMZ clip, and scroll down for more (a handful NSFW) photos shared on Twitter from the video shoot.

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