Coolio Talks PornHub and Sexual Cleanliness

Says he's "never doing a new album," and he isn't "signed" to the XXX website

coolio is not signed to pornhub
Coolio performing "Gangster's Paradise" in Cleveland earlier this week Photo by Getty Images
WRITTEN BY
Elissa Stolman

Coolio bit back at TMZ's reports that the '90s rapper signed a record deal with online smut behemoth PornHub. "They made that shit up completely," Coolio told Rolling Stone. "I didn't talk to [TMZ] about shit, and they didn't ask me any questions." He also denied that he has an album for PornHub in the works, although: "If they pay me enough money, fuck yeah, I'll do an album exclusively for PornHub."

Nevertheless, Billboard reports that he does have plans to release a track — "Take It to the Hub," the song featured in the video TMZ posted — with the site in the next few weeks. The clip shared yesterday shows behind-the-scene footage of the music video shoot for the PornHub-branded tune, which Coolio told RS was just "a fuckin' promo song for the website."

As such, the site supplied him with a cast of porn stars to dance in the video, including Alexa Aimes, Phoenix Marie, Jessica Bangkok, Missy Martinez, and Skin Diamond. Although the shoot looks lo-fi from TMZ's footage, PornHub's head of marketing and PR, Matt Blake, assured Billboard that the crew on deck "was all mainstream Hollywood people," and that the final product will be high quality. 

Blake confirms the site only signed a deal with Coolio for one track, and that they don't have "the exclusive forever" on his future work which, according to the rapper, won't be an LP anyway. "I'm never doing a new album," he said. "I'll probably do nothing but singles." When he's ready to release those tracks, releasing them with PornHub wouldn't be such  bad idea — the porn site attracts some 40 million visitors every day.

As for "Take It to the Hub," the track came together after Blake linked up with the rapper at an after party for the AVN Awards, where he "pitched [Coolio] the idea of coming out with new music on PornHub." It seems the "Gangster's Paradise" MC has another single down the pipeline that'd be a good fit: "Play With the Pussy," a PSA/soul track that revolves around the hook "Make sure you wash your hands/Before you/Play with the pussy." 

 "I have three daughters and I told them if a guy does not wash his hands before he touches you, then he don't respect you," Coolio said. "It's funny, but it's also the truth." Amen.

 

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