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Camera Obscura’s ‘Break It To You Gently’ Video Stars Lovesick Luggage

camera obscura, break it to you gently, video

Camera Obscura turn up the twee in their latest video, an oh-so-adorable clip set to Desire Lines single “Break It To You Gently” that debuted on Zooey Deschanel’s HelloGiggles. Directed by Joseph Mann and shot on location in London, the four-minute short stars a runaway piece of luggage that’s been anthropomorphized to have the disposition of someone who would probably listen to the Scottish indie-pop sextet. The gentle-hearted mobile bag (which, of course, sports a Scotch pattern) rolls around the big city looking for companionship, trying to find someone, or some appliance, who understands him while fending off beer-guzzling bullies and other obstacles. Watch the mini epic above.