Set firmly in the Motor City, rootsy garage rockers Blanche live and play amidst a vast urban decay. The setting of the band's new video for "What This Town Needs," once home to Henry Ford's Model T Automobile Plant, provides a disturbingly picturesque representation of the rotting Americana about which they sing. From behind a camera lens, the grit of peeling paint and cracked ceilings conjure reminiscence of an industrial heyday, a far cry from the neglect and unemployment that plagues the historic locale today.

Looking like a mini-Coen Brothers film, the clip (directed by Kevin Carrico) features a performance scene in sepia tones, allowing the band's blue-collar stomp a proper vintage visual. A Rosie the Riveter-type -- decked out by vocalist Tracee Mae Miller -- faces off against a more insidious Mr. Monopoly -- as played by vocalist/guitarist Dan Miller -- the crooked politician's shady dealings embodying the band's lyrical condemnations. Touting tough love lines like "What this town needs is a little bit of dignity," Dan's vocal trade-off burns at the hands of the barbed but Tracee Mae's neo-Loretta Lynn drawl helps to soften the blow, ensuring that behind the unrest lies some tried and true hometown pride. Little Amber Bottles, Blanche's follow up to 2004's If We Can't Trust the Doctors, drops Oct. 23 via the Original Signal label.

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Blanche - "What This Town Needs" VIEW

On the Web:
Blanche at MySpace
blanchemusic.com

Talk: Do Blanche give 'this town' what it 'needs'?