SPIN's Director of the Year Tom Scharpling on 2012's Buzziest Music Videos

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December 6 2012, 2:00 PM ET

#7

M.I.A. - "Bad Girls"

Directed by Romain Gavras
In sunbaked hi-def, Sheiks take ghostridin' the whip to a whole other level.

SCHARPLING: This video's amazing. It's a video that makes me jealous. The price of every video we've made is the price of this video, and you could buy two of those cars with money left over. You'd get to keep a couple of the cars. But yeah, it's a perfect performance video and it turns the whole concept of the hip-hop video around. I think the thing that everybody responds to is things that are big. This is what people should be doing with a video — unlike the Mumford & Sons video where they made this thing that's just a blob of mayonnaise. This video looks amazing, it's got teeth, it's cool, and it's still a straight performance video. "Lover of the Light" and "Bad Girls" are like how-not-to and how-to examples for making a video.

SPIN's Director of the Year Tom Scharpling on 2012's Buzziest Music Videos

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