Gorillaz, Damon Albarn and Jamie Hewlett’s multimedia musical project, haven’t had the chance to use Twitter for their high-concept ideas—2010’s Plastic Beach dropped well before the social media platform became an essential tool. Now, though, the band is prepping a new full-length, and while we’re light on specifics—release date, title, actual songs—Gorillaz have been delivering a steady stream of Twitter content.
After unveiling a multimedia story for animated guitarist/keyboardist Noodle earlier this week, the Gorillaz Twitter account did the same for fictional drummer Russel. The new tale’s just as surreal as its predecessor: Russel grows into a giant after ingesting six tons of polluted shrimp; he ends up as a freak-show attraction in North Korea before eventually shrinking and getting a call from Gorillaz member Murdoc to reform the band. Watch the narrative below and stay tuned for updates on Gorillaz’s upcoming LP.
Discovering that life in a glass dome is not all it’s cracked up to be, Russel shakes off his mistaken identity… #TheBookofRussel pic.twitter.com/YV3MCAulf6
— gorillaz (@gorillaz) October 7, 2016
Russel Hobbs had always put on weight easily… #TheBookofRussel pic.twitter.com/SMrNBRpdvI
— gorillaz (@gorillaz) October 7, 2016
#TheBookofRussel pic.twitter.com/IiRaOoCPA5
— gorillaz (@gorillaz) October 7, 2016
Their trouble, however, was just beginning… #TheBookofRussel pic.twitter.com/inIzBaACls
— gorillaz (@gorillaz) October 7, 2016
#TheBookofRussel pic.twitter.com/U589NEadwJ
— gorillaz (@gorillaz) October 7, 2016
Giant Russel was carted to Pyongyang… #TheBookofRussel pic.twitter.com/qn2EglvPD3
— gorillaz (@gorillaz) October 7, 2016
#TheBookofRussel pic.twitter.com/2AQbVxKXq7
— gorillaz (@gorillaz) October 7, 2016
In time, the meagre food rations… #TheBookofRussel pic.twitter.com/JUnmjVRyBK
— gorillaz (@gorillaz) October 7, 2016
#TheBookofRussel pic.twitter.com/Wb1EEHjNzX
— gorillaz (@gorillaz) October 7, 2016
#TheBookofRussel pic.twitter.com/Of4Lv4MpGY
— gorillaz (@gorillaz) October 7, 2016
A few days later… #TheBookofRussel pic.twitter.com/BsK3I4kVNh
— gorillaz (@gorillaz) October 7, 2016
#TheBookofRussel pic.twitter.com/7mm9lidrTB
— gorillaz (@gorillaz) October 7, 2016