We Don’t Know Where to Look During Iggy Pop’s New ‘American Valhalla’ Video
Featuring a classic boxing match and model Ruth Bells
Ever wondered what Iggy Pop’s wizened mug would look like if it were superimposed on the body of a lithe runway model? Because Mr. Pop’s new video for Post Pop Depression track “American Valhalla” is as close as you’re going to get. Director Jamie-James Medina’s visuals combine footage of the former Stooge with a 1963 boxing match between Dick Tiger and Gene Fullmer, inset over video of it-girl model Ruth Bells sitting on a stool.
It’s a nifty concept — sometimes the two layered frames seem to operate independently, but at certain moments the images sync up in a way that feels simultaneously spontaneous and planned. Watch it below, via Stereogum.