Kendrick Lamar Splits Up ‘Sing About Me’ for Artsy Video
'good kid, m.A.A.D. city' rapper teams with visual artist Eddie Peake
The Kendrick Lamar opus too long for a conventional music video finally has a music video. Fittingly, it’s part one of two. The 12-minute “Sing About Me, I’m Dying of Thirst,” a centerpiece of 2012’s Essential good kid, m.A.A.d. city, exemplified last year’s anti-attention-deficit trend toward longer tracks. It’s basically two haunting songs in one, both reflecting on timelessness, but Lamar has separated them again here. Directed by Darren Romanelli, the first video — simply titled “Sing About Me” — intersperses footage of Lamar riding around his Los Angeles hometown with shots of a work by visual artist Eddie Peake. Stay tuned for the “Dying of Thirst” video.