With more than 3 million Facebook likes, multiple hit records, and a regular presence in the tabloids (thanks to the whole Paris Hilton thing), Afrojack is one of the world’s most famous DJs. To judge from the state of his Facebook page, however, he may have something of an image problem. If Paris Hilton is famous for being famous, Afrojack has suddenly become famous for being… Wait, who?
Oh right, Afrojack. You see, for the past few weeks, every comment left on Afrojack’s Facebook page reads only, “Who?” or “Who? Who?” or “MR WHO,” or some variation about the same. There are thousands of them — tens of thousands, maybe. More “who”s than a Doctor Who impersonators’ convention; more “who”s than an old-growth forest teeming with owls.
Has the ‘jack been hacked? Who could be behind such a stunt? A quick perusal of the comments soon reveals that many of those “who”s have been stacked like bricks to form larger letters, ASCII-art style: “E,” “M,” “I,” “N,” “E,” “M.”
Him?
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Yep, Eminem. The Slim Shady Nation has come in full force in support of their hero after a recent and protracted brouhaha — or, perhaps, whohaha — involving the Dutch superstar DJ and Detroit’s most famous technophobe. The spat dates back to November 10, when Eminem was awarded a Global Icon trophy at the MTV European Music Awards. Interviewing the rapper afterwards, Will Farrell (in character as Ron Burgundy) asked how he felt that Afrojack had been “talking shit” about him. Em, cold as an Eight Mile manhole cover in the depth of winter, spat back, “Who?”
Mixmag reported then that Afrojack’s Facebook page had immediately been deluged by “Who?” comments. The comments let up after a few days, but the stans are once again going whole hog on their who-larious who-jinks. According to a post on Reddit, the who-ligans even left their mark on Afrojack’s Wikipedia entry, as can be seen in this screen grab.
Ironically, the beef between the artists themselves appears to be all but nonexistent. As a Redditor points out, there’s no evidence that Afrojack’s alleged slur was anything but an invention of Ron Burgundy’s (although he did later shoot back with a handheld diss video, featuring Snoop Dogg, set to Em’s “My Name Is”). Beyond that, Afrojack hasn’t said anything publicly about the wholesale takeover of his Facebook page. (Curiously, his social-media managers haven’t deleted comments stretching back two weeks; just as curiously, Afrojack’s fans don’t seem to have come up with any sort of organized trolling in response.) And the #RAPGOD hasn’t taken the spat any further than his lone, monosyllabic query.
Why the new wave of “Who?” Why now? Who knows, but it’s a good thing that Afrojack is a headlining DJ these days: If he were still playing warm-up slots, figuring out the lineup might get awfully confusing.
