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Watch It: Talib Kweli’s Apocalyptic Video

The rapper slams trending topics and hash tags in brooding clip for "Cold Rain."

On Talib Kweli’s new album Gutter Rainbows, the brainy rapper says he got big inspiration from Holden Caulfield, the angst-ridden anti-hero from J.D. Salinger’s The Catcher in the Rye. Kweli has just released a video for the lead single “Cold Rain,” and the dark, cinematic landscape matches Caulfield’s bleak worldview. Watch below.

In the clip, Kweli (armed with a backpack carrying canned goods and his favorite book) wanders around a bombed-out, apocalyptic landscape – a metaphor for the track’s indictment of superficial cultural trends like hash tags, auto-tune and “ghetto fab” in a time of global unrest and war. “Still standing right here,” he raps over lush pianos and a tricked-out beat. “Ain’t goin’ nowhere!”

What do you think of Kweli’s video? Sound off in the comments.

Watch Talib Kweli’s video for “Cold Rain”: