Karen O’s ‘Wild Things’ Track in Anti-Obesity Campaign
Yeah Yeah Yeahs' singer joins pro football players, Olympians in battle of the bulge. Watch the video.
The upcoming film adaptation of Where the Wild Things Are is bound to dazzle folks of all ages, but the U.S. government is betting that Karen O’s Wild Things soundtrack and footage from the movie will also jolt inactive kids off the sofa into a life of exercise and good health.
The Department of Health and Human Services’ new public service announcement — part of their SmallStep Kids program — depicts Max and various Wild Things running, jumping, and bouncing while Karen O & the Kids’ “All Is Love” plays in the background.
Other ads in the campaign feature NFL stars Reggie Bush, Antonio Gates, and Jason Witten, and Olympic volleyball stars Misty May-Treanor and Kerri Walsh.
Check out the Wild Things PSA below and see if it coaxes you out from behind your computer screen for some good old forest frolicking.