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Travis Barker, Jermaine Dupri Kick Off Gumball Rally in SF

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The annual Gumball 3000 race doesn’t seem real when reading about it on paper, as we did in the July issue of 7×7, our sister magazine in San Francisco. Racers pay a $120,000 entry fee to compete in a globetrotting, hard-partying parade of exotic cars and opulence, an experience you might remember from a special episode of Jackass.

This year’s trek kicks off this weekend in San Francisco, and 7×7 is live, on the scene, posting video updates as the engines begin to rev, with pedals pushed to metal by celebs like Blink-182’s Travis Barker, Jermaine Dupri, Tyson Beckford, Alfonso Ribeiro, Amber Stevens, and Tara Reid. Check out the videos below, and read more about Gumball 3000 in 7×7: